I said last week on our show that the PS3 needed to be aggressive and do a price cut without announcing it and it looks like Microsoft might be doing just that. According to an article from Joystiq, there is a rumor floating around (with supporting images) stating that a pricecut for the 360 is coming. Supposedly, the image came from a K-Mart ad due out sometime and considering Civilization Revolution is on the ad I would say the ad is somewhat close. Civ Rev comes out July 8th so we could see a price cut as soon as that day. This is still speculation at the moment but maybe Microsoft is pulling the kind of trick I said Sony needed to pull in order to stay ahead of the game. If you don’t know what I am talking about then listen to Episode 21 and you will hear me talking about it. I think this would be a great move for either system to bring a mid-year price cut but I would rather see Sony be the ones to step up and do it rather than play catchup with Microsoft.

Do you think that this ad is accurate or just another hoax?

Link to Joystiq story