You ‘gotta love suits. They speak first, and think about the sillyness of their statements later–if ever. Newly appointed SCEE President Andrew House has issued some “suit-speak” reported on by CVG.com (via Official Playstation Magazine), where he talked about how Wii owners will add to the PS3′s install base over time. Huh?!
In his OPM interview, House Stated, “If you look back at previous lifecycles, like PS2 versus N64, we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the lifecycle when the price point was right for them. I think we’re going to see this later on PS3, and the fact that it’s a Blu-ray player as well and that there’s a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition. I think that will definitely be a factor in the marketplace.”
Sony had the most games that I care about at E3, but I think Mr. House’s suit speak statement should have been checked through an assistant. The majority of Wii owners will never upgrade to a more powerful machine, because THEY AREN’T GAMERS. They have no interest in moving on to a PS3, or a 360 for that matter, because their journey into gaming begins and ends at Wii Sports, Wii Fit, and first party Nintendo titles. All he’d have to do is look at attachment rate data for the Wii to see that (unless you’re EA).
My father-in-law owns a Wii. He and his wife will play Wii Sports for hours when the family gathers. He has no interest at all in any other gaming system. As for BluRay–he’d sooner buy a BluRay player before even thinking about buying a Playstation3. While I haven’t done hard research, I would bet money that my father-in-law is the rule rather than the exception in regard to moving on from the Wii–simply by seeing who Nintendo has marketed the Wii too since its announcement and launch.
Mr. House’s time would be better spent trying to twist some Sony exec arms to get the Playstation3 at a better price point, than holding on to the pipe-dream of building the PS3′s installbase off of the Wii. Much like a release date for Duke Nukem Forever–it’ll never happen.