
Do you remember the days when Super Nintendo (SNES) games cost $59.99? I remember saving all of my lunch money for summer camp to buy Street Fighter II on day one. (Day One Confirmed!) Well, to be honest my mom put the last $10 with it, because she was so proud of us for saving all of that money. Times have changed. SNES games were too high for their time, and as a consequence new games debuted at $49.99 or less. In a strategic move to battle Madden 05, 2k games released NFL 2k5 for $19.99. EA bought the exclusive NFL license the next year. Before the release of the Xbox 360, Microsoft promised that games would release for no more than $49.99. That didn’t happen. Before people think this is an article of complaints, I will digress. Video game budgets are beginning to rival movie budgets. Halo 3 cost $30 million dollars to make. The average PS3 game costs $15 million. The current prices are understandable due to the high production costs of games, but the flood of games to the store shelves causes small caliber games to be squeezed out of sight. With nearly every Next-Gen game debuting at $59.99, gamers are really picky with their gaming dollar. Especially with the slowdown of the American economy. A new game is nearly $70.00 with taxes, so gamers have to plan for new purchases weeks and months in advance. Pre-ordering is an ideal way to pay for new game purchasing. But, even that can get expensive when buying multiple games. If games were released at various prices, lesser marketed games can compete with the bigger named franchises. Assassins Creed is a testament of this solution. After receiving many bad reviews, retailers worried the game’s sales would not match the marketing hype. In an unprecedented move, the price dropped withing the first month of the game’s release. Now Ubsioft is struggling to find a place to put the money it’s making from Assassins Creed. Even superceding Ubisoft’s sales projections, Assassins Creed has sold over 6 million units. It’s also one of the fastest sellers on the Xbox 360. If more games were released under $59.99 gamers would be encouraged to buy more than one game at a time. Retailers would sell more units and smaller publishers wouldn’t have the stress of trying to compete with AAA titles in the same price bracket. Also, people would spend more money on new games, instead of waiting for used copies, which publishers make no money from. Gamers would be less dependent on used game stores, which would allow publishers to profit from new game purchases. Is there a mystery to why one used game reseller made close to 15 billion dollars in the first quarter of 2008? Value-minded gamers are willing to wait for their titles to drop in a affordable price range. In the end, resellers are the winners. Not the publishers, who are losing millions of dollars to the used game market. And not the gamer, that trades in their games for, 25% of the original price. By receiving trade credit, the gamer buys a recently released game for $54.99 used and the new copy costs $59.99. If that game released at $39.99, gamers would buy it new. Also, the resell value wouldn’t be worth trading in causing the gamer to keep it. Resell stores wouldn’t have “recently released” games five dollars cheaper than the new copy, causing them to lose their main form of profit. It would be beneficial to both gamers and publishers.





